What's in a Name? How Bubblyjock Publications was born.

So what was the gestation period for Bubblyjock and the birth process?
   It started in Spring of 2012 and nobody can really remember the actual moment of conception. It kind of sneaked up on the four friends as they used words like 'What if ...', 'Why don't we ...', Do we know anyone who has ever ...', It can't be that difficult ...', It isn't even expensive ...' and 'That way we cut out the middle man.'
   So started a series of board meetings held over the £10.00 lunchtime specials at the Brisbane Hotel in Largs. Sometimes it was fish and chips in Nardini's.
   Of all the life-changing issues to resolve, one in particular loomed large. 'What do we call ourselves?' The suggestions came thick and fast. These people are writers and nothing if not creative.
   They liked alliteration. Pecan Publishing, Priority, Parchment, Pica. Bill the Dave was a printer in a former existence and they toyed with Point Publishing, Bond, Resolution, Onionskin, Hot Press(!), Offset, Absolute. Brilliant ideas poured out of them as they swigged tea and chomped chips.
   They went their separate ways for another week, agreeing to check with Companies House that these names were not already spoken for and would you believe it?! Yes, every single one.
   'But who would know?' they whispered. Put it like this, when Virgin abandoned their publishing arm, a friend had the idea of claiming Virgin Publishing for himself. Within a week of his registering it Geneva head office were down his throat with legal writs and allsorts. You have to be careful about names.
   Further ideas included Galley Press, Olive Oil (it seemed OK at the time), Dog Ear, Imprime. Tablet Publishing beautifully evoked that superb Scottish fudge-like delicacy with a hint of historical solidity. Sadly the Catholic church got there first with their magazine.
   Eventually they cut to the chase. As time went on they realised they had to get serious and really talk turkey.
   And that's how Bubblyjock and its logo were born. The old Scots word for this venerable and tasty bird, the turkey, is Bubblyjock. Simple.
   See the logo on the book, Take Ten, at Amazon.